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[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”4″ overlay_alpha=”100″ gutter_size=”100″ shift_y=”0″ style=”inherited”][vc_column column_width_use_pixel=”yes” align_horizontal=”align_center” font_family=”font-202503″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″ column_width_pixel=”800″][vc_custom_heading text_size=”fontsize-155944″ text_font=”font-202503″ text_transform=”capitalize” sub_lead=”yes” subheading=”Breathe Right are nasal strips designed to help people breathe better during sleep, thus alleviating symptoms such as snoring and congestion. The product is manufactured by the Pharmaceutical company GlaxoSmithKline. In 2014, London based market research agency Leithal Thinking was commissioned to undertake an ethnographic study of Breathe Right users in Philadelphia, to help identify effective strategies to market the product. I was commissioned to edit ethnographic footage taken from the interviews in Philadelphia, and digest these into summaries for presenting the research data to GSK. I also created video infographics using Adobe Effects to help illustrate key findings. “]Breathe Right Ethnographic Study[/vc_custom_heading][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-xsdn” parallax=”yes” overlay_color=”color-wayh” overlay_alpha=”0″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″][vc_gallery el_id=”gallery-534780″ medias=”49206,49207,49209″ gutter_size=”3″ media_items=”media|nolink|original” screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ images_size=”sixteen-nine” single_overlay_opacity=”1″ single_padding=”2″][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”2″ overlay_alpha=”100″ gutter_size=”100″ shift_y=”0″ style=”inherited”][vc_column column_width_use_pixel=”yes” align_horizontal=”align_center” font_family=”font-202503″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″ column_width_pixel=”800″][vc_custom_heading text_size=”fontsize-155944″ text_font=”font-202503″ text_transform=”capitalize” sub_lead=”yes” subheading=”Due to the confidentially agreements, I am unable to show the research video however i have included some screenshots from the video. “]The Result[/vc_custom_heading][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”3″ bottom_padding=”3″ back_color=”color-xsdn” parallax=”yes” overlay_color=”color-wayh” overlay_alpha=”0″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″][vc_gallery el_id=”gallery-534780″ medias=”49213,49210,49208″ gutter_size=”3″ media_items=”media|nolink|original” screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ images_size=”sixteen-nine” single_overlay_opacity=”1″ single_padding=”2″][/vc_column][/vc_row]